Reducing Distracted Driving: A Social and Business Imperative

April 23, 2018 | Toronto, Ontario

According to the Ontario Provincial Police (OPP), for the fifth consecutive year distracted driving has claimed the lives of more people on OPP patrolled roads and highways than speed-related, seatbelt-related or alcohol-related collisions. But thus far, efforts to curb distracted driving have fallen short of the mark. With 94 percent of crashes involving human error*, can brain science and psychology provide insights to dramatically reduce distraction-related roadway fatalities and injuries? Can technology play a role in solving the problem it helped to create? What role do employers play in this conversation?

On April 23rd, the Travelers Institute and an expert panel of representatives from law enforcement, provincial government, federal agencies and automobile insurers explored employee safety, business liability, and the most promising approaches to combat distracted driving.

Presented by the Travelers Institute, the Economic Club of Canada, the National Safety Council, the Road to Zero Coalition, and the Insurance Brokers Association of Ontario.

Event Press Release